GM and Toyota Techs needed

Madera Auto Center is Looking for GM and Toyota techs.   All levels needed. Service department expanding!!!

Apply in person at:
Madera Auto Center
Madera, CA

Or send resume to robin@maderaauto.com

Advisors like it Easy

http://www.dprsvcportal.com/portal/SupportCenter/EducationalArchive/tabid/827/Article/55/Advisors-Like-it-Easy.aspx

Smothered by the Rut Blanke

Smothered by the Rut Blanket

What would a Professional Service Advisor do?

Professional Service Advisors are prepared for the day ahead of them and don’t get caught in the “why bother because everyday is the same” rut.

Now, why is this so important? I mean, c’mon, isn’t every day just the same?

Open the door, reset the alarm, start the coffee, turn on the computers, check for night drops, check your email, flip through the stack of carry-overs, etc, etc, etc.

Sounds like the “same ol’, same ol’” to me. No change required. No need to do anything different. You can live your life like a sheeple. Lots of companies need sheeples.

If that is the kind of career and the kind of earnings you want, then go for it. It is easy to be easy. You can let your whole life creep along this way, no problem.

What you have to realize is that it is not the daily routine that gets you; it’s the thinking behind the daily routine. If the day before you looks like and feels just like yesterday, then it must be the same.

And that’s when the rut gets you. Ruts do not grab you suddenly from behind like a mugger on a city street. It is not a full front assault. Because if getting into a rut was like that, we would all take precautions and avoid it.

No, getting into a rut or “stinkin’ thinkin’” is more like being smothered by a soft layer of blankets, one blanket at a time. When you get that first blanket, it’s all warm and cozy (just like your daily routine) and it feels good. Who wouldn’t feel secure in a snugly little blanket?

Then the next blanket gets piled on and you feel even more warm and cozy, just like Grandmas house at night in the winter after a cup of hot chocolate. Doesn’t that sound nice?

And every day another soft blanket gets piled on and before you know it, you are being crushed by a pile of blankets a thousand feet tall. You can’t breathe, you can’t move, in fact, you can’t even get out from under that pile of blankets. It’s so freaking heavy it squeezes the life out of you like hot cheeze wiz. Gruesomely gooey.

Blankets don’t seem so warm and cozy now, do they? Ruts are like that. Softly smothering you while wrapping you up with a false sense of security. And nothing rips through that blanket like a bucket of cold water than the Dealership getting sold, or the manager getting fired. Where is your blanket now Linus?

Earl Nightingale said “A rut is nothing more than a grave with the ends kicked out.”

We all want our days to have some routine and normalcy. It is what makes the world go around. What we don’t want to do is assume that everyday will be the same as the last one and start assuming that our Professional life and career growth stops merely because we have figured out a way to stay “warm and cozy.”

Professional Service Advisors get prepared for their day and their careers because they know that every Customer is different and it is better to be prepared to Take Action that to have Action Taken. And they take that into their Professional life as well. They don’t stand around and wait for the manager to say “Hey, have you completed training this year?” They are constantly taking the time to become better at their profession and better prepared than their competition.

Here is another way to think about it. If this does not describe you, then it’s the Advisor standing next to you getting prepared. Your immediate competition.

Here are 10 ways you can get ready for your day, your career and your Professional life. Get out of your rut.
1.Read more. Read anything that contributes to your abilities, your skill sets and education. You own those 3 free and clear. Making them better pays dividends to you 10 times what you put into it.
2.Practice your skill sets frequently. Role play, write a new greeting, new script, anything that will stimulate your mind and get you thinking about how you can do something better or different for your Customer. This will lead to a sense of satisfaction and just as important, more income.
3.Start a focus group in your workplace with other Advisors. You don’t need permission from anyone, JUST DO IT! Believe it or not, there are other Advisors in your store that have issues just like you. Waiting for someone to help is not going to get it done. Pick a subject that needs attention in your Service Drive, get the other Advisors together and get started on taking care of it.
4.Mentor someone at work. Teaching them the right way to do things will keep you on the right track, stimulate new thinking and may, just maybe, lead you to a new way of doing business.
5.Join a Professional Organization or Association. This will let you connect with others in the car biz while allowing you to gain knowledge and skills. Google it.
6.Join Toastmasters. If you are a true Service Professional and have not taken advantage of learning how to speak on your feet (for nearly nothing by the way) how Professional can you be?
7.Take a class. Writing, Speaking, Computer etc… Get new knowledge!
8.Teach a class at work. Teaching and Mentoring is the new “old school.” Skills and knowledge are being lost in the workplace faster than can be replaced. Someone has to lead the way, why not you?
9.Write down what you have to do the next day before you leave that day, go through all of your carry-overs, go through all of your appointments and make notes so you are prepared to talk to your Customer, check with Parts and make sure the VOR Parts got ordered (can you see where this is going?) etc.
10.GET HUNGRY! GET PASSIONATE! People love doing business with people who are HUNGRY and PASSIONATE about what they do. ( I use Caps to show you how PASSIONATE I am about the Service Business) There is absolutely no better experience than dealing with a Professional who wants to do a better job because they are HUNGRY and PASSIONATE about their Profession.

Preparing for the day ahead is not just about the very next day. It’s about being ready for every day, about changing your life and getting out of it what you want.

Professionals get prepared.

R this and R that

R this and R that. Which one is the right R for our Dealership? If we concentrate on ROI, what do we lose in ROR? Is it possible to have too much focus on ROR?

Wait. I didn’t explain what I am talking about very well. Ok. ROI is referring to Return On Investment. This “Investment” can be anything. Time, Money, Parts, Labor…anything. And when we “Invest” we have a perceived “Return” we would like to get back.

ROR is Return On Relationship. And this too requires an “Investment.” Of ourselves. That’s why ROR is a little more important (IMHO) than ROI. Because we put “ourselves” in the building of the Relationship, when we don’t get a “Return”, we feel bad about the decision.

If we put a part on a car or give a discount, and the Customer goes sideways or doesn’t come back, we feel the loss of revenue. And when it doesn’t work out, we might mutter under our breath, but we can move past it because we don’t have a piece of us on the chopping block. We can “write it off” as a “bad investment.”

When we start building Relationships we put some of ourselves into this Relationship, and the last thing we want is our Customer to go someplace else to have Service work performed on their vehicle. Our “Return On Relationship” suffers and we have a difficult time “writing it off” because it is about us.

Yes, we need ROI. Profit is important. Revenue is important. We work for MONEY! But, the Relationships we build with our Customers is even more important. Without ROR, every Dealership will fail.

So, what do we do different in Service to build a Relationship that is different from every other department in the Dealership? Not much.
In Sales, do we not strive to build a Relationship or a connection with the Customer as they come on to the lot, call us on the phone or send us an email?

In Sales, do we not have a Sales process to guide the Customer from the initial Meet and Greet through the Sales transaction to delivery and then
Layers of a typical sales funnel.
Layers of a typical sales funnel. (Photo credit: Wikipedia)
follow-up?

In Sales, do we not advertise for additional business using every media available to us?

In Sales, do we not have a process that every Sales Customer is taken on a tour of the Dealership and introduced to every department so they can make the transition from “Here is a New Sales Customer” to “Here is OUR New Customer?”

In Sales, do we not have one meeting a week at a minimum to generate excitement, introduce upcoming Sales events, reinforce best practices, go over aging inventory, describe specials and define Goals for the coming week/weekend?

So, if we do all of these things in the Sales department, and it is part of the Standard Operating Procedure to build a Relationship with the Customer, why would we do something different in Service?

We wouldn’t. In building Relationships with our Customers, we need to be consistent and Send the same message to our Customers from the initial contact to the initial Service appointment.

In Service, we need to start the ROR process from the moment we first meet the Customer. The strongest message we can send begins with a proper Greeting, a friendly outgoing attitude and a complete and thorough walk around every time they come in for Service.

In Service, we must have a Sales process to efficiently guide the Customer and ADVISE them as to the proper way to MAINTAIN their vehicle so they get maximum life and value from their purchase.

In Service, we must have an advertising budget to keep in contact with our Customers in a manner they have come to expect and taking into account how they want to be contacted. We must be as media savvy as any other Dealership department.

In Service, our ROR process must include a “How to” of the Service department. Everything from “How to make an appointment” to “How will the Advisor advise me on needed services and repairs?”

In Service, we must conduct weekly meetings with our personnel to generate excitement, describe specials, discuss service issues, reinforce best practices and define Goals for the week.

If our Standard Operating Procedure was the same for every Department in our Dealership, would we not have an EXCEPTIONAL Return on Relationship which would give us an EXCELLENT Return On Investment?

Chrysler Level 2-4 Technicians Needed

Suncoast Chrysler Jeep Dodge Ram is expanding
and is in need of
Level 2 - 4 technicians along with Express Lane Technicians.


Suncoast Chrysler Jeep Dodge Ram
8755 Park Blvd.
Seminole, FL 

JOB DESCRIPTION

Be a part of one of the most important teams in the dealership - The service department! As a level 2-4 Automotive Technician you will quickly and efficiently perform routine maintenance and identify the cause of breakdowns and repair them using the most optimal solutions. Chrysler service departments are clean, safe and state-of-the-art. The jobs are challenging and extensive training is available to those who are career focused. State-of-the-art equipment and career advancement, it's all here for an Automotive Technician at your Chrysler Dealership!

Job Responsibilities.

• Confer with customers or service advisors to obtain descriptions of vehicle problems, and to discuss work to be performed and future repair requirements. • Test-drive vehicles, and test components and systems, using diagnostic tools and special service equipment. • Perform quality inspections of vehicle repairs prior to returning the vehicle to the customer • Diagnose, maintain, and repair vehicle automotive systems including engine, transmission, electrical, steering, suspension, braking, air conditioning, etc • Communicate directly with the service advisor so that customers can be informed if any additional service is needed. Providing an estimate of time needed for additional repairs. • Execute repairs under warranty to manufacturer specifications.

JOB REQUIREMENTS

As an Automotive Technician , you will be experienced and aware of the latest automotive technologies and be a persistent problem solver. We have determined some factors that may enable your success as an Automotive Technician:

• Must have at least 2 years of experience as an automotive technician • Must have some level of instructor led automotive training (e.g. high school automotive, vocational, college, technical school, OEM, etc.) • Team oriented, flexible and focused on maintaining a high level of customer service • Must have working knowledge of shop equipment such as wheel and tire equipment, alignment system, diagnostic equipment, AC equipment, etc.) • Must have a valid driver's license • Must pass background check• Must pass drug test

> Competitive pay depending on experience and Level ranking
> Aggressive Bonus plans
> Health Insurance
> 401K
> Paid holidays
> Paid vacations
> Bonus days off
> Clean enviornment - bays cleaned professional each night
> Family owned and operated
> Paid training


Apply in person to Bob Day or Robin Heywood or respond to this ad with your resume

Suncoast Chrysler Jeep Dodge is in need of a Main Shop Advisor and an Express Lane Advisor...Business is growing!!!

is growing and in need of an additional
Main Shop Advisor and an
additional Express Lane Advisor.

If you are in the Tampa Bay/Seminole area, you have the opportunity to join the
fastest growing service department
in the Tampa Bay area.

Send your resume to
immediately

One word every Service Department needs.

What would be the one word to describe what a Service Department needs these days to compete?

There are so many to choose from. However, the one word that keeps coming up when I visit Dealerships across the country is adaptability.

The Dealerships that are doing well, adapt to changing market conditions and Customer demands.

Even if this is your first day in a Dealership, you know that the ability to adapt is the key to Exceeding Expectations.

The dictionary tells us that it means to “adjust to new circumstances.” Boy, if that is not the definition or guiding principle of the Service Department these days, I don’t know what is.

If you think about it, the Service Department is the only “gray” area in the Dealership. Everything else is black and white.

We have the part in stock or we don’t. We have the car on the lot or we don't. We can fund you or we can't. We are open extended hours or we are not.

In the Service Department, they don’t have those hard and fast rules because Customers and the situations that Service Advisors deal with are seldom written in stone. It’s more like an “etchasketch.”

This requires a person that is adaptable, flexible and understanding with the backing of an organization that is adaptable, flexible and understanding. Having either without the other won’t work.

And if you have Service Advisors who do not understand this concept or cannot adapt to a Customers Expectations, you will have problems.

When you have staff that are rigid and inflexible, you end up with Customers getting service that they would describe one of several ways. They say things like “Functional, yet cold” or “They helped me but they were somewhat unfriendly” or “I had to yell at them to get them to listen to me” and lastly “What the %$&^ is wrong with you guys?”

On the flip side, if you have personnel that are really trying to work within your Dealership system and are not “Empowered with Authority” you end up with comments like “I have used you guys in the past and I’ll continue, but not as much as I used to” or “I don’t know if I’ll come back, even though your Advisors are great” and “They were ok, but if I find someone else that is closer or cheaper, I’m going to go with them” and lastly “What the *&^% is wrong with you guys? Don't you want my business?”

The Service Department that has “Empowered with Authority” all of their Advisors will consistently outperform and outsell any other Dealer that has not taken that step.

This means Advisors are Trained to be adaptable and flexible and they do what is in the Best Interests of the Customer.

This leads to a Customer experience that can only be described as “Exceptional at Exceeding Expectations” and "spontaneously helpful." And of course results in unsolicited referrals and an increase in business.

Learn to adapt, be flexible, change as needed and Empower with Authority and your Customers will respond with feverish repurchase loyalty and unsolicited testimonials.